How Blogging Helps People Find Your Business Online
If you have a business website and want more people to find you on Google, blogging can really help. It’s not just for writers or tech people. It’s for anyone who wants more customers.
Why Blogging Works
When you post useful articles on your website, search engines like Google take notice. Here’s how it helps:
Google shows websites that are updated often
You can use words your customers search for
You can add links to your products or services
People stay longer on your website
Good posts get shared with others
All these things help your site show up when someone searches for something related to your business.
Real Example: A Boutique in Malappuram
Last year, I helped a small women’s clothing store in Malappuram. They had an active Instagram page, but very few people visited their website.
Here’s what we did:
- Wrote What People Search For
We picked blog topics based on what local people were looking for.
Things like:
Best wedding outfits in Malappuram
How to wear a kasavu saree
Kerala-style dressing tips for events
- One Blog Post a Week
Each post was short and simple, just 500 to 600 words. We used real photos from their collection.
- Added Common Search Terms
We included words like “bridal wear in Malappuram,” but didn’t overdo it.
- Shared the Blogs Everywhere
We posted them on WhatsApp status, Instagram stories, and sent them to regular customers.
After 4 Months
Website visits went up by 147%
Blog posts became the most visited pages
They started showing on the first page of Google
All without spending money on ads
Blogging Still Works in 2025
People are always searching online. Whether they’re looking for a new saree, a tuition center, or a gift idea, they want answers.
Blogging helps you show up with those answers. It’s simple, and it works.
How to Start Blogging
Write the way you talk
Answer real questions your customers ask
Post once a week or twice a month
Add photos and useful links
Check what’s working using free tools like Google Search Console
Final Words
Blogging is not about being perfect. It’s about helping people. And when you help people, they remember your brand.
If you have a shop, a cafe, a tuition center, or a small business, blogging can help more people find you.
If you need help getting started, I’m happy to guide you.